QVerse is Qatar Airways’ innovative virtual reality platform designed to enhance the digital travel experience. Launched in 2022 and continually upgraded, QVerse allows users to explore the airline’s premium lounges, aircraft interiors (such as Economy, Qsuite Business Class, and Business Class Suite), and other services through an immersive, interactive environment. The platform features a MetaHuman virtual cabin crew named Sama, created using advanced 3D tools, to guide users through the virtual spaces.
The initiative aligns with Qatar Airways’ goal of creating a seamless digital journey for passengers, offering features like “try-before-you-buy” experiences, seat previews, and even insights into onboard dining. Users can navigate these experiences via a web browser, with plans to integrate VR headsets for enhanced realism in the future. Additionally, the QVerse includes incentives, such as discounts on ticket purchases, and is available in multiple languages, making it accessible to a global audience .
QVerse exemplifies how airlines can use immersive technologies to enrich customer experiences, streamline travel planning, and showcase premium offerings in innovative ways .